Case
Architecture and construction
Serve
01
Symptom
The firm won awards and didn't show up in search.
02
Intervention
Content inventory and an architecture oriented to how people search for a firm, not how the firm names its work.
03
Outcome
A site structure and an editorial calendar the internal team can sustain.
Context
- 01
The site was organized around the firm's vocabulary, not the searcher's. Award-winning projects lived at URLs nobody found.
- 02
The new architecture started from real searches and left a calendar the internal team can sustain without an agency.
Methods used
- brand
- research-and-experience